About Us

Say goodbye to boring, overpriced jewelry! At BeJeweled, we believe everyone deserves beautiful, high-quality jewelry that is both authentic and affordable. For over 30 years, we've been dedicated to sourcing stunning, handcrafted pieces from talented artisans around the world—bringing you exceptional craftsmanship at a fair price.

My journey with jewelry began back in college, where I was studying Fine Art and took a job selling jewelry. I quickly fell in love with the artistry behind every piece—the way skilled hands shape metal and gemstones into something truly special. I was captivated by the beauty of gemstones, amazed that nature could create such brilliance, and fascinated by how we transform these raw elements into treasures we cherish. Jewelry isn’t a necessity—it’s a luxury we desire, a part of life’s most meaningful moments. We wear jewelry to celebrate, to remember, and to feel connected. And when we give jewelry as a gift, it’s a privilege—one that brings joy to both the giver and the receiver.

My husband grew up surrounded by jewelry, watching his father create and sell beautiful pieces. Together, we helped grow his family’s business from just a couple of stores to 15 thriving locations. Along the way, we learned that success isn’t just about selling—it’s about listening. We discovered the importance of earning trust by always going above and beyond, and how every little detail—from a warm welcome to a heartfelt thank you—truly matters.

In 2002, we opened our first BeJeweled store in downtown Norfolk, Virginia, and in 2014, we expanded to Virginia Beach. Over the years, we’ve been incredibly fortunate to build a community of wonderful customers—many who travel far just to visit us. That means the world to us. Being a destination store has inspired us to go beyond just offering exceptional jewelry—we’ve worked to create a space that feels like home, a place you’ll love coming back to time and time again.

While jewelry is our passion, BeJeweled is more than just a jewelry store—it’s a treasure trove of unique gifts. We’ve carefully curated a wonderful selection of artisan gifts and special greeting cards, making us your one-stop shop for thoughtful gifting. To make gift-giving effortless, we’re always happy to wrap your purchases beautifully—because presentation matters.

So let us take the stress out of gift shopping! Whether you're searching for the perfect piece of jewelry for a birthday or anniversary, or a meaningful gift for any occasion, we’re here to help. Let us make your shopping experience easy, enjoyable, and truly memorable.

Sincerely, Leslie and Russell